In order to create excitement for the USMC Semper Fidelis All American Bowl, Mindshare partnered with KPWR-FM in Los Angeles to to create excitement and generate a crowd in the stands at the game. Power 106 highlighted local players selected to play in the Semper Fi Bowl from the Los Angeles area high schools and featured a video of them on power106.com/marines where listeners were encouraged to watch the video and download their ticket. This effort was supported through on-air, and digital ads as well as social media throughout the campaign.