RADIO PROOF OF PERFORMANCE
Mindshare Promotions negotiated radio promotion opportunities for all radio stations purchased by GroupM Local Broadcast to promote the release of Saw: 10th Anniversary which opened on Thursday October 30th, 2014 at 10PM. This was theatrical rerelease of the original Saw movie from 2004 for the Halloween Weekend 2014.
The tactic was to get stations to include SAW in their Halloween Parties and Haunted Houses, generating first hand connection with the movie premiums and additional on air, digital and social buzz for the rerelease.
There were 31 stations purchased in 21 markets. Mindshare was able to get all of the stations to participate in a promotional activity for Saw 10th Anniversary. We also negotiated additional mentions and digital elements to promote an auction of Autograph Saw 10th Anniversary posters and promotional items on 10 of the stations generating an additional 84 mentions and 2,732,794 gross impressions valued at $27,592.33
PROMOTION DESCRIPTION Mindshare and Lionsgate were seeking the following promotional opportunities from stations. - On Air Giveaway of Run of Engagement passes for 2 to see “Saw – 10th Anniversary” - Sponsorship of Station Halloween Events mentioning the opening of “Saw – 10th Anniversary” in theaters starting 10PM October 30th - Co-Sponsorship of Third Party events such as Haunted Houses, Halloween Parties, Fright Nights, and similar Halloween events where the station can distribute collectable Saw 10th Anniversary Posters and mention the opening of “Saw – 10th Anniversary” in theaters starting 10PM October 30th. - Station and Personality posts in social media telling listeners about the opening of “Saw – 10th Anniversary” in theaters starting 10PM October 30th. These social media posts can also be part of the stations ROE or Poster giveaway - Sponsorship of station Halloween Themed on air features that will mention mentioning the opening of “Saw – 10th Anniversary” in theaters starting 10PM October 30th PROMOTION DATES Stations were allowed to start this promotion as early as the week of October 13th or 20th, but must run the promotion during the week of October 27th, with all activity taking place by October 31, 2014. Click on the documents at the top right for more detail Click on the links below them to see market specific Proof Of Performance. |
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RED CROSS AUCTION
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