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RADIO PROOF OF PERFORMANCE
Mindshare Promotions negotiated radio promotion opportunities for all radio stations purchased by GroupM Local Broadcast to promote the release of AGE OF ADALINE which opened on Friday April 24, 2015.
42 stations in 22 markets were purchased by GroupM to run spot advertising for Age Of Adaline. Mindshare Promotions and the combined Lionsgate Field Agencies were able to negotiate promotional activity on 49 stations which conducted 53 separate promotions!
All but one of the purchased stations provided promotional activity (41 of 42)
7 stations associated with those purchased provided promotional activity without a buy. 4 stations executed 2 promotions (ROE and Screening) for Age of Adaline The promotions generated 943 promotional announcements creating 12,520,030 6+ broadcast impressions 48 stations provided digital promotions 32 stations provided social promotions Combined, the digital and social elements of the promotions generated a station estimated 5,235,657 digital gross impressions All negotiated promotional activity provided a grand total of 17,755,687 gross impressions. The stations valued this at $621,600.00 (197% ROI) Using purchased costs, Mindshare valued this at $ $299,129.99 (95% ROI). Market
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Atlanta
Boston
Chicago
Cleveland
Dallas
Denver
Atlanta
Boston Chicago Cleveland Dallas Denver |
Fresno
Houston
Indianapolis
Los Angeles
Miami-Ft. Lauderdale-Hollywood
Minneapolis
New York
Philadelphia
Phoenix
Fresno
Houston Indianapolis Los Angeles Miami Minneapolis |
Sacramento
Salt Lake City-Ogden-Provo
San Diego
San Francisco
Seattle
Washington, DC
West Palm Beach-Boca Raton
San Francisco
Seattle Washington, DC West Palm Beach |