BBVA Compass NBA Grassroots Promotion
The goal of the promotion was to increase interest in the BBVA Compass Rising Stars sweepstakes, the Rising Stars Game and BBVA Compass’ NBA Partnership. This promotion took place in the Dallas, Houston, Phoenix and San Antonio markets with a remote at a selected branch on January 25, 2014.
BBVA Compass Background:
BBVA Compass is a Consumer, Business and Commercial financial institution headquartered in Birmingham, Alabama with branch locations primarily found across Alabama, Arizona, California, Colorado, Florida, New Mexico, and Texas. BBVA Compass is one of the U.S.’s 25 largest banks with 716 branch locations. BBVA Compass provides customers with a full suite of banking solutions, offering customized banking solutions to meet the needs of each individual; from online banking, credit and lending services, to wealth management. |
BBVA Compass NBA Banking:
BBVA Compass is the official bank of the NBA. Their unique NBA Checking and Savings products offer NBA Fans with access to scores, schedules and highlights all through their online NBA Banking applications. The NBA Banking card can also be customized to feature any one of the 30 teams. “Pay Bills, Earn NBA Gear”: New customers receive a $100 NBAStore.com electronic gift card when you make three qualifying bill payments from your NBA Checking account. |
BBVA Compass NBA Rising Stars:
BBVA Compass is the proud sponsor of the BBVA Compass Rising Stars Challenge. The game provides fans with an opportunity to watch the NBA’s newest stars in action. For the third year in a row, the two competing teams will consist of nine rookies and nine sophomores. The game is scheduled to take place on Friday, Feb. 14, at 8 p.m. CST at the New Orleans arena. |
BBVA Compass NBA Rising Stars Grassroots Program:
The BBVA Compass NBA Rising Stars Grassroots Program brings the NBA partnership and All Star experience to branches across the BBVA Compass network. Goal: Drive traffic to branches to create sales opportunities and drive sweepstakes entries Sweepstakes: Win a VIP package to the BBVA Compass Rising Stars game in New Orleans by registering at their local BBVA Compass branch. Entries accepted between January 6 _ 31, 2014. Winners announced February 7 Grand Prize: Two fans will win an all-expense-paid trip with courtside tickets to the BBVA Compass Rising Stars game. An additional 100 entries will win a pair of tickets to the game as well without the paid expenses. Grand Prize Details: Roundtrip airfare to New Orleans Tickets to the BBVA Compass Rising Stars game Hotel stay for 2 days, 2 nights Plus, the first 25 to enter the sweepstakes at each BBVA Compass branch will get an instant NBA giveaway. |