RADIO PROOF OF PERFORMANCE
Mindshare Promotions negotiated local radio promotions in 23 Markets on 41 of the 45 Stations purchased for the opening of "Single Moms Club" on Friday, March 14, 2014. The negotiated promotions generated 32,803,258 Gross Impressions and 8,744,758 impressions in the target demographic of African American Women between the ages of 18 and 49 years old.
The 41 On Air Promotions generated 1394 Mentions of Single Moms Club. 37 stations provided a grand prize for the contest at no charge to Lionsgate, as Lionsgate provided an excellent "swag bag" including Survival Kits ROE Passes, Mini Posters, Nail Files, Chocolate Bars, Hand Wipes and Romantic Comedy or Tyler Perry DVD Packs as qualifying prizes. The entire contest generated $324,920.63 in On Air Promotion value for Lionsgate.
See the summary below along with proof of performance elements from all participating stations.