Mazda is conducting DJ Endorsements in three southeast region markets to help promote their charity program "Mazda Drive For Good".
ENDORSEMENTS
In Charlotte, Orlando (Central Florida) and Richmond, DJ from Top Stations will drive a Mazda CX-5, Mazda6 and the brand new Mazda CX-3 for 6 weeks. Each day, they spend 60 seconds telling their listeners all about the experience in their brand new Mazda. They also record a :30 and :60 spots which runs while they are not on the air, but sounds like they are talking to the audience directly.
MAZDA DRIVE FOR GOOD
The DJ's will spend most of their time talking about their new Mazda, but will also spend time describing and promoting the Mazda Drive For Good. For each vehicle sold during the promotion period (11/23/15 to 1/3/16) Mazda will donate to one of five charities selected by the customer. One charity in each market is local, such as Pet Rescue by Judy in Orlando, The Ronald McDonald house in Richmond and Charlotte Family Housing in Charlotte. Also, for each test drive, Mazda will donate one hour of community service!
SOCIAL AND LOCAL
Many of the DJ's have recorded videos of their test drive in the new Mazda to post on their website and social media. There are contests for listeners to win great prizes just for watching these videos. The DJ's will be posting their experiences on Facebook, Instagram and Twitter as well as their location so fans can come see them in their new Mazda.
CONTESTS
Each station group is conducting a contest or charity event to drive additional traffic to www.mazdausa.com or to dealerships.
The flight runs from on Monday 11/23/15 to Sunday 1/3/16. Stop by this page to listen to the latest Endorsements and Spots, or to see Videos, Photos, Screenshots or Social Media posts from the campaign the week that they happen.
ENDORSEMENTS
In Charlotte, Orlando (Central Florida) and Richmond, DJ from Top Stations will drive a Mazda CX-5, Mazda6 and the brand new Mazda CX-3 for 6 weeks. Each day, they spend 60 seconds telling their listeners all about the experience in their brand new Mazda. They also record a :30 and :60 spots which runs while they are not on the air, but sounds like they are talking to the audience directly.
MAZDA DRIVE FOR GOOD
The DJ's will spend most of their time talking about their new Mazda, but will also spend time describing and promoting the Mazda Drive For Good. For each vehicle sold during the promotion period (11/23/15 to 1/3/16) Mazda will donate to one of five charities selected by the customer. One charity in each market is local, such as Pet Rescue by Judy in Orlando, The Ronald McDonald house in Richmond and Charlotte Family Housing in Charlotte. Also, for each test drive, Mazda will donate one hour of community service!
SOCIAL AND LOCAL
Many of the DJ's have recorded videos of their test drive in the new Mazda to post on their website and social media. There are contests for listeners to win great prizes just for watching these videos. The DJ's will be posting their experiences on Facebook, Instagram and Twitter as well as their location so fans can come see them in their new Mazda.
CONTESTS
Each station group is conducting a contest or charity event to drive additional traffic to www.mazdausa.com or to dealerships.
The flight runs from on Monday 11/23/15 to Sunday 1/3/16. Stop by this page to listen to the latest Endorsements and Spots, or to see Videos, Photos, Screenshots or Social Media posts from the campaign the week that they happen.
Charlotte
We have five endorsers on four stations in Charlotte. This is the market's second endorsement program. Jim Slade from WSOC-FM Country is appearing for the second time, driving a Mazda CX-5. There are two endorsers on Sports Radio WFNZ-AM; Collin and Nate in Mid Days. Both are driving a Mazda6. On WKQC-FM, Brandon in PM Drive is driving the brand new Mazda CX-3 as is Maney from AM Drive on WNKS-FM.
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Orlando
We have four endorsers for the Central Florida Mazda Dealers. All four are veterans of our program, some on their third tour.
From WXXL-FM, Marissa in AM Drive the new Mazda CX-3. On WMGF-FM Jenny C (who does Evenings) drives the Mazda6. On WTKS-FM, Mid Day talent Sabrina is behind the wheel of a Mazda CX-5. WJRR-FM, Taco Bob from AM Drive is driving the brand new Mazda CX-3 |
RichmondThis is our first program in Richmond VA and we have found four eager Mazda endorsers.
On WBTJ-FM Big Nat from Mid Days is driving the brand new CX-3. WRVQ-FM's Kasper in PM Drive has a Mazda CX-5. Fletcher from Mid Days on WRXL-FM also drives the brand new Mazda CX-3. On WTVR-FM Kat Simons from Mid Days is driving a Mazda6 |