RADIO PROOF OF PERFORMANCE
Mindshare Promotions negotiated radio promotion opportunities for all radio stations purchased by GroupM Local Broadcast to promote the release of JOHN WICK which opened on Friday October 24, 2014
There were 41 stations purchased in 16 markets to promote the opening of JOHN WICK. Mindshare was able to get all of the stations (plus a few more) to participate in promotional activity for JOHN WICK.
PROMOTION DESCRIPTION Mindshare Promotions and Lionsgate chose one station as our exclusive partner for the pre opening screening of JOHN WICK the week of 10/20 including 50 passes for two, and other stations to provide a giveaway of “Run Of Engagement” passes for two along with one t-shirt per pass. SYNOPSIS An ex-hitman (Keanu Reeves) comes out of retirement to track down the gangsters that took everything from him with New York City as his bullet-riddled playground. Cast includes: Keanu Reeves, Willem Dafoe, Bridget Moynahan, Adrianne Palicki and John Leguizamo The trailer is located at https://www.youtube.com/watch?v=2AUmvWm5ZDQ PRIZING SCREENING PROMOTION: 50 passes for two to a pre opening screening of JOHN WICK (week of 10/20, prior to 10/24) RUN OF ENGAGEMENT PROMOTIONS: 15 to 30 Run Of Engagement passes for two to see JOHN WICK and a matching number of JOHN WICK T-Shirts IGITAL / SOCIAL ELEMENTS We highly encouraged stations to include digital and social elements as part of their promotional offering. · Link to the trailer on your website · Reward for viewing the trailer · Facebook posts about John Wick We provided various digital elements to construct JOHN WICK contest pages on their website and social media to link to … o The John Wick Official Site (www.JohnWickTheMovie.com), o Facebook (www.Facebook.com/JohnWickMovie) o Twitter: (www.Twitter.com/JohnWickMovie) o Trailers (www.youtube.com/watch?v=2AUmvWm5ZDQ) o Final Trailer (www.youtube.com/watch?v=G1ahaiEni3E) DATES Our preference was for the Screening Promotion to begin the week of 10/13 and continue until the screening mid week the week of 10/20. Run of Engagement Promotions ran the week of 10/20, or begin the weekend prior and run into the week of 10/20 as to lead up to the opening of the movie on 10/24. Click on the documents at the top right for more detail Click on the links below them to see market specific Proof Of Performance. |