RADIO PROOF OF PERFORMANCE
Mindshare Promotions provided recap support to the Field Team and GroupM Local Broadcast for their negotiated promotions for The Expendables 3 which opened on Friday August 15, 2014
There were 45 stations purchased in 16 markets, including General Market and Hispanic stations The Field Team negotiated with these stations to provide promotions for Screenings, Run of Engagement, Hispanic Screening, Hispanic Guys Night Out and LA Premiere Promotions including Flyaway Trips.
Mindshare Promotions was able to gather recap proof of performance from 43 of the 45 stations. We were also able to estimate the number of promotional announcements and gross impressions generated by those stations which did not provide the Proof of Performance. One purchased stations did not provide a promotion. The stations executed the following types of promotion 11 ROE 20 Screening 1 Screening / ROE 1 Premiere 5 Hispanic Screening 6 Hispanic Screening / Guys Night Out Promotions Stations Participating: 44 Promotional Announcements: 853 Promotional Value: 373,300.00 (Station Estimate) Promotional Value: $128,507.30 (Mindshare Estimate) Gross Impressions (P 6+): 17,099,900 (Mindshare Estimate) Click on the documents to the right for more detail Click on the links below to see market specific Proof Of Performance. |
|