RADIO PROOF OF PERFORMANCE
Mindshare Promotions provided recap support to the Field Team and GroupM Local Broadcast for their negotiated promotions for Step Up: All In which opened on Friday August 8, 2014
There were 41 stations purchased in 16 markets, including General Market, AA and Hispanic stations The Field Team negotiated with these stations to provide promotions for Screenings
and Run of Engagement. Mindshare Promotions was able to gather recap proof of performance from 31 of the 41 stations. We received information from the field team about the planned promotions on 5 other stations who did not provide proof of performance. 5 stations did not run their promotion or did not have one negotiated on their station by the field team. The following types of promotion were planned for the 41 stations: 28 ROE 3 AA ROE 10 Hispanic ROE Stations Participating: 35 Promotional Announcements: 637 Promotional Value: $299,550.00 (Station Estimate) Promotional Value: $156.585.59 (Mindshare Estimate) Gross Impressions (P 6+): 11,948,900 (Mindshare Estimate) Click on the documents to the right for more detail Click on the links below to see market specific Proof Of Performance. |
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