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RADIO PROOF OF PERFORMANCE
Mindshare Promotions negotiated radio promotion opportunities for all radio stations purchased by GroupM Local Broadcast to promote the release of INSURGENT which opened on Friday March 20, 2015.
48 stations in 20 markets were purchased by GroupM to run spot advertising for Insurgent. Mindshare Promotions and the combined Lionsgate Field Agencies were able to negotiate promotional activity on 57 stations which conducted 59 separate promotions!
100% of the purchased stations provided promotional activity (48 of 48)
9 stations associated with those purchased provided promotional activity without a buy The promotions generated 1553 promotional announcements creating 31,607,300 6+ impressions 47 stations provided digital promotions 38 stations provided social promotions Combined, the generated a station estimated 10,557,836 impressions All negotiated promotional activity provided a grand total of 42,165,136 gross impressions. The stations valued this at $980,700.00 (290% ROI) Using purchased costs, Mindshare valued this at $517,460.94 (153% ROI). Market
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