Mindshare Promotions Capabilities
Mindshare Broadcast Promotions ...
You have DIRECT ACCESS to a full service Broadcast Promotions team without leaving GroupM!
MINDSHARE BROADCAST PROMOTIONS
• It’s our in house department that creates and negotiates added value broadcast promotions
• We leverage advertising buys to have media supply Added Value promotions at little to no cost to our clients
• Create Added Value promotions that follow the brand strategy of our clients
Mindshare Broadcast Promotions
• ...creates added value promotions which meet the media needs and will ACTUALLY be executed
• ...makes stations accountable, ensuring promotions are delivered!
MINDSHARE BROADCAST PROMOTIONS
• It’s our in house department that creates and negotiates added value broadcast promotions
• We leverage advertising buys to have media supply Added Value promotions at little to no cost to our clients
• Create Added Value promotions that follow the brand strategy of our clients
Mindshare Broadcast Promotions
• ...creates added value promotions which meet the media needs and will ACTUALLY be executed
• ...makes stations accountable, ensuring promotions are delivered!
Mindshare Promotions teams up with WPP Local Broadcast buying groups
• Allows Mindshare Promotion to use the market leverage created by the Spot Buying System
• Allows easy access to market specialists to leverage relationships with stations to create opportunities and police promotion activity
• Mindshare Promotions has an internalunderstanding of Spot Buying System so not to interfere with spot negotiations
All staff members have a background inside the mediums including Radio, TV and Network experience.
We have three offices (New York, Atlanta and Detroit) to better serve our client base
• Allows Mindshare Promotion to use the market leverage created by the Spot Buying System
• Allows easy access to market specialists to leverage relationships with stations to create opportunities and police promotion activity
• Mindshare Promotions has an internalunderstanding of Spot Buying System so not to interfere with spot negotiations
All staff members have a background inside the mediums including Radio, TV and Network experience.
We have three offices (New York, Atlanta and Detroit) to better serve our client base